Research and Social Entrepreneurship, 2021
Harnessing the power of research for social impact - Making it accessible for social entrepreneurs in emerging markets.
Sania Haq, Melanie Mossard & Sakib Mirza
March 4, 2021 - 60 min read
This session will cover when, why and how to conduct research during the life-cycle of social initiatives.
You’ll learn the dos, the don’ts and the tech tools that can help!
We’ll look in detail at:
- Sampling: Defining your target audience and deciding who to include within the research
- Which data collection methods to use and when (e.g. digital vs. offline, quantitative vs. qualitative)
- How to minimise introducing biases into your research (e.g. in the way you ask questions)
- Using research to demonstrate your impact